How do B2B publishers retain their audience throughout Covid-19?
22/10/2020
Apple’s iOS and Google’s Android premium apps are well suited for B2B publishers than hybrid-flipbooks.
30/10/2020

What is the difference between Apple & Android premium apps versus Hybrid-Flipbook apps for B2B publishers?

 

 

There are essentially three digital publishing platforms for B2B publishers to choose.

 

Native apps: They are built on Apple’s iOS and Google’s Android – the world’s two largest mobile operating systems. They offer the fastest and most responsive user experience.

Web apps: They are enhanced digital flipbooks. Users can access them via a web browser as web pages.

Hybrid apps: Users install hybrid apps like native apps. They are run through an invisible browser that acts like a native application. Hybrid apps are not installed on devices but are accessed via web browsers.

 

Additional information:  

  1. A low-cost hybrid-flipbook app takes less than a minute to transform a PDF into an app. In contrast, Apple and Android premium apps required several hours to convert a PDF into an app.
  2. Apple’s iOS and Google’s Android’s approval process:
    • Apple and Google require 7 days to approve a new magazine title to ensure compliance with their legal and publishing guidelines. Once approved, subsequent editions can be made live in the app stores within 24 hours.
  3. A price comparison:
    • A Hybrid-Flipbook app price starts at AUD $69 per month.
    • Media Blender’s Apple and Android apps start at AUD $69 per magazine edition.
    • Cost analysis: A “Media Blender premium Bi-Monthly magazine” costs $69 per issue versus a “Hybrid-Flipbook Bi-Monthly magazine” at $69 x 2 monthly payments = $138 per issue.
  4. Publishers and users identify premium magazines with the prestige of being in the Apple App Store & Google Play.

 

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