1) As a small publisher with low readership and circulation, how do I go about turning my print magazine into a digital publication?
First, you have 2 technology options to choose for digital publishing:
Web App technology: a mobile-optimized webpage that looks like an app. It is an internet-enabled app that converts your magazine PDF file into a flipbook via any web browsers.
Native App technology: a premium app developed specifically for distribution into the Apple or Google Play Store.
Secondly, you have 3 choices of service providers:
Web App self-publishing service providers: This low-entry cost allows small and mid-sized magazine publishers to establish a presence in the fast growing digital magazine market,
Native App Do It Yourself (DIY) Self-Publishing service providers: This service offers tools and a technical support team to assist you to build your own magazine app.
Native App Full-Service providers: This service handles all the production and the approval process prior to the distribution into the App Stores on your behalf.
2) What types of magazine apps will I get with Media Blender?
Media Blender focuses primarily on small to medium sized magazine publishers (the B2B market sector) and distributes your digital magazine apps directly into the world's two largest online distribution channels - the Apple App Store and the Google Play Store. Your 5 magazine apps are accessible via the following devices:
3. Android Smartphone
4. Android Tablet
5. Computer via web browser - available in the 2nd quarter of 2017
3) Are there differences between B2B (small and medium sized publishers) and B2C (large publishers) in the digital magazine market?
B2C (Business To Consumer) are paid subscription magazines that are published in large volume - in both digital and print versions. They are sold and distributed via news print agencies and online retail stores. Due to their large readership and circulation, B2C is predominantly a Native App market.
B2B (Business To Business) are general, trade and community magazines via free membership subscription. Due to their small print run and readership per magazine edition, B2B is predominantly a Web App market. Native app's high entry-price is the key barrier into the App Store. The bulk of B2B magazines are distributed via the Web as mobile-optimized webpages that looks like apps.
4) As a small publisher, am I subject to a 30% commission surcharge by Apple and Google Play Stores?
There are no commission charge to distribute 'Free' magazine apps into the Apple and Google Play Store. Apple charges a 30% commission and this applies only to paid subscription magazines i.e In-App Purchases. This also applies to Google but the commission is at 40%.
About 85% of Apps from the Apple Store are 'Free" with 98% of Google Play Store. Source -Statista.com (June 2016).
5) What is a magazine app full-service solution provider?
Media Blender is a magazine app full-service solution provider. We handle the conversion, coding, embedding of dynamic multi-media items (videos and slideshows), branding and graphic tasks, and the approval process with Apple and Google for distribution into the App Stores.
6) What type of digital files do we send to Media Blender?
Simply supply to Media Blender your content digital files (preferably your existing magazine print ready PDF files) and brand graphics as requested by Apple and Google and we’ll do the rest.
7) How are my subscribers and readers getting access to my magazine apps?
Media Blender magazine apps are native, standalone apps. All of your magazine editions are displayed in a Newsstand under your magazine title brand name in the Apple and Google Play Store.
Once your native magazine apps are produced and distributed live in the Apple Store and in the Google Play Store, your readers and subscribers need to first download your magazine app in the ‘Search Function’, and then download your magazine content edition.
Your web magazine apps will be available free of charge as from the 2nd quarter of 2017 as part of our one-price, multi-platform package solution. You can access them via a computer (Window & Mac OS) using any web browser.
8) When was Media Blender established?
Media Blender was founded in May 2011. Our publishing platform is a proprietary publishing software technology developed in-house by our team at Media Blender.